On the market with "OnTheMarket.com"
There is a very exciting development for the property market and Martyn R Cox & Co has supported the concept since it was first conceived back in 2011.
The portal OnTheMarket.com is run by Agents’ Mutual, which is made up of a membership of over 2,000 estate agency firms, amounting to 4,000 offices and rising. It is envisaged that the membership will grow significantly once the portal goes live.
The motivation of the portal is to deliver the best user experience for vendors and buyers, with results produced clearly and in an uncluttered way with no pop-ups or third party advertising as is found on the other major portals. A national television/media campaign will follow shortly.
We undertook a survey of our leads from property websites and concluded that the best portal to go alongside Rightmove for our business, would be OnTheMarket.com.
Rightmove not only delivers more referrals to Martyn R Cox & Co., but the quality of those referrals is in our opinion, higher than those received from other portals in this area. Rightmove is in our view the market leader, ranked 8th in the list of the most viewed websites in the UK, ahead of Zoopla at 35th and PrimeLocation at 120th.
However, please remember that any property portal is only there to let people know what is on the market. They won’t value property, tell owners what they can do to add value to their homes, accompany and influence prospective buyers, negotiate fiercely on a seller’s behalf and then diplomatically, respectfully and tactfully steer a sale to completion through the complexities of conveyancing, mortgages, surveys and other chain-related issues – including other buyers and sellers all with very different needs, wants and timescales.
The best way to buy a home is through a house agent and not a mouse agent. In the world of estate agency dealing with experienced and empathetic people is always preferable to dealing with an electronic rodent with no imagination.
The combination of our own website martyncox.com, together with Rightmove the most dominant property portal and OnTheMarket.com the new entrant, will ensure our clients receive the very best combination of online marketing.
We believe OnTheMarket.com will be of long-term benefit for all those with an interest in buying or selling in the UK.